Brand
Guidelines
Rational
Each apartment, each house, and each space is different, as are the people who inhabit them, and different ways of thinking, decorating, and painting. fill the walls with colors with which one wants to decorate his life. Different needs for spaces, rooms, kitchen sizes, bathrooms, a larger room to fill it with the people we love the most, or simply one without a room to be closer to that person we don't want to stop seeing.
A home overlooking the street to enjoy a sunrise or sunset every day, watch people go by, or perhaps wait to see it, the one that happens every afternoon after work. A door with a number, 4a, 7b, 10d will be the number with which our neighbors will know us, each family is different and that is why our brand must be different, that adapts to the needs of the people and allows us to perceive All this.
Brand Guidelines
Principal Typography
The whole “ROKKITT” family is proposed as the Main typography, not only because it is a very important asset of the logo but also because it has diversity and a number of variations of styles that make up its family. This typography gives us the opportunity to have many layout options, and hierarchies in texts, headlines, and paragraphs.
Its dynamism and aesthetics make its graphic communication stand out and is perceived as a modern, agile, and fun brand.
Family Font
Rokkit
REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
-
Medium
-
Bold
-
Extrabold
-
Black
LIGHT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
-
Semibold Italic
-
Light Italic
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Medium Italic
-
Extrabold Italic
Brand Guidelines
Secondary Typography
To accompany our main typography and thinking in an element that adds and enhances the graphic proposal in each of the different media has proposed to use the fonts ARIAL AND GEORGIA with each of the different styles that make up his entire family. These 2 fonts should be used in presentations of Power Point, internal communications and any other document where it needs to be edited by several people to avoid changing the fonts in each document.
Family font
Arial
ARIAL REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
ITALIC
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
BOLD ITALIC
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
Family font
Georgia
REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
ITALIC
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
BOLD ITALIC
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
Brand Guidelines
Logo Color Proposal
The modernity desired for the creation of the brand and that
carry the personality and diversity of the company is transmitted through a broad proposal of color management,
allowing us to have a wide range of opportunities
in handling the logo on different background colors.
Brand Guidelines
Black & White Logo
The logo application also has color management a single ink for dark or light backgrounds, allowing that the logo does not lose any visibility or legibility let it be the background
Brand Guidelines
Colors
Color is an important element in the proposal of
the visual identity of the brand, with a wide variation
in its main colors and expanding with a small
variation in its tones to create harmonic contrasts
in order to enhance the graphic pieces thus giving modernity,
and diversity.
COLORS
C: 78
M: 48
Y: 69
K: 42
R: 55
G: 77
B: 66
#374d42
#f47e62
R: 244
G: 126
B: 98
C: 0
M: 63
Y: 62
K: 0
#ead2e3
R: 234
G: 210
B: 227
C: 4
M: 20
Y: 0
K: 0
#99b9b5
R: 153
G: 185
B: 181
C: 45
M: 14
Y: 29
K: 0
#cce0dd
R: 204
G: 224
B: 221
C: 21
M: 3
Y: 12
K: 0
#d2a9cb
R: 210
G: 169
B: 203
C: 12
M: 39
Y: 0
K: 0
Colors
For each segment
HOME OWNER
ASSISTANCE
#374d42
RENTAL ASSISTANCE
#ead2e3
DREAMING OF
HOME-OWNERSHIP
#f47e62
MULTI-FAMIY DEVELOPER
OWNER ASSITANCE
#cce0dd
Brand Guidelines
Color Contrast
Brand Guidelines
Brand Assets
The Isotype of the brand is not only an element that makes the visual identity come to life, but we turn it into a graphic resource to be able to communicate the type of need that people have, in it we can also highlight the emotion and joy of people by providing a place where those laughs live, that love and we highlight it and we frame within the different variations of the isotype.
Brand Guidelines
Photographic Use
Photography plays a very important role in language.
visual of the brand, because through them we will demonstrate each feeling that having your own home or
rented, they will be captures of moments of happiness, emotion, intimate moments of joy. We will exalt the achievements of the people and we will position ourselves as the channel that can make it possible.
The models should always act out each of these scenes and should not look at the camera, so the shot feels natural. Keep in mind that the models should represent the diversity of our teams..
Brand Guidelines
Illustration
With the aim of defining our brand as friendly, modern, close and human, a line of illustration has been proposed to accompany graphic communication. These illustrations will have a line of flat lines, easy to imitate, with their rounded tips and the width of the thick line, so that they do not get lost in the different backgrounds. Regarding color management, you can use a single color from the previously proposed palette or a combination of them with a total of maximum 2 colors per illustration.
Brand Guidelines
Examples of
Communication
The purpose of the new graphic communication is to be able to position the brand as a company that cares about people, what they live, their emotions, and their happiness.
We will make this visible through the graphic language in which all the previously described elements such as Typography, Color, photography, and brand assets come together, to give life to the new, modern, and friendly communication.
Brand Guidelines
Digital/
Internal Communication
The logo application also has color management
a single ink for dark or light backgrounds, allowing
that the logo does not lose any visibility or legibility
let it be the background
For text bodies or blocks very heavy, it is recommended to use the ARIAL font, since it is an easy-to-read font, it does not tire the eyes and is very clear.
For headlines and highlighted texts, it is recommended to use the GEORGIA font.
GEORGIA ITALIC
GEORGIA BOLD ITALIC
ARIAL REGULAR
Brand Guidelines
Digital/
Social Media
Social Networks are an increasingly stronger medium for communicate and be close to people, therefore we cannot neglect the graphic structure and let its design change or its quality decreases. We recommend managing each element described above: Typography, Color, Photography, Brand Assets and Illustration, to guarantee the success of visual management and that it is perceived as a solid brand in every aspect and medium where it will live.
Below are some examples to implement them.
Brand Guidelines
Security Area
In order not to contaminate the logo with some other element that may interfere with its readability, an area of security of the size of an X that is equivalent to the measurement of the width of the letter C of the word Community, this applies to
each side of the logo.
Brand Guidelines
Correct uses
In order not to contaminate the logo with some other element that may interfere with its readability, an area of security of the size of an X that is equivalent to the measurement of the width of the letter C of the word Community, this applies to
each side of the logo.
1
These are the colors, proportions and fonts approved for the use of the logo and as such nothing mentioned above should be changed.
2
These are the minimum measurements allowed for the use of the logo.
1
2
Brand Guidelines
Incorrect uses
In order not to contaminate the logo with some other element that may interfere with its readability, an area of security of the size of an X that is equivalent to the measurement of the width of the letter C of the word Community, this applies to
each side of the logo.
1
Don't change the typo of the Logo.
2
Don't change the order of the elements.
3
It's not allowed to use different colors of the ones stablished.
4
Don't move or place the elements above others.
5
Don't change the diagramation or proportion of the Logo.
1
3
2
4
5
6
Don't change the diagramming or proportion of the Logo.
6
7
Don't change the size of the tagline.
8
Don't change diagramming and size.
9
Don't use the logo in a sizing that prevents the reading of it.
10
Don't rotate the Logo.
7
9
8
10
Brand Guidelines
Minimum Sizes
In order not to contaminate the logo with some other element that may interfere with its readability, an area of security of the size of an X that is equivalent to the measurement of the width of the letter C of the word Community, this applies to
each side of the logo.
